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Global brands to raise sponsorship bar

By 2015 a report by Price Waterhouse Coopers suggests that sponsorship will overtake gate revenues as the largest income sector.

Brands from the financial services and automotive companies are set to provide “significant growth in sponsorship spending” over the next four years, according to the PwC report on the global sports market.

Sponsorship revenue, including events such as the LOndon Olympics in 2012,  is estimated to generate £28.9bn in revenue by 2015 and become the largest segment in sport, compared to £28.6bn for gate revenues.

The Euro 2012 tournament in the Ukraine and Polland has 12 official global sponsors.

Manchester United was ranked the “most valuable sporting team in the world” earlier in the year due to its sponsorship deals with more than 20 global partners - including Aon, Nike, Audi and DHL, who together pay £110m a year to the club.

The global sports market is estimated to grow by 3.7% in revenues at an annual compound growth rate to £92.9bn PwC  says the market will be boosted by a rebound in TV advertising and the migration of sports to pay TV, as well as the rise in sponsorship.

Latin America, due to Brazil hosting the 2014 World Cup, is predicted to have the highest revenue growth rate at 4.9%.


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