In 2010, the FA received £119m in TV revenue, £8m less than the previous year. An £11m fall in domestic rights was offset by a rise in overseas broadcast revenues, partly thanks to exchange rate movements.
ITV’s existing four-year deal for England home internationals and FA Cup matches expires next year. The deal saw ITV paying £275m, while Setanta was expected to pay £150m. In 2009, ESPN stepped in to pick up Setanta’s FA Cup matches, signing a four-year deal with the FA.
In a new deal for the international rights for the next six years to England qualifiers and friendlies, as well as the FA Cup, the FA is seeing a marked uplift on its existing contract, and believes that its annual licence fees may increase by up to 30 per cent.
One factor is the more favourable currency exchange rate in these negotiations, according to people close to the discussions. There is also increasing interest in the rights from South America and North America, as well as parts of Asia.