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Adidias sign for Uefa

Adidias have extended the deal with Uefa until the end of the 2016/17 season. The sponsorship covers the Uefa Champions League, Uefa Europa League and the Uefa Super Cup and will see Adidias continue to supply match balls for the tournaments.

David Taylor, chief executive of Uefa Events, commented on the extended deal

"This extension proves the strength of our business relationship and ensures that Adidas remains at the heart of European club football. Our continued collaboration will bring new opportunities for the promotion of the very best of European football to a worldwide audience."

Herbert Hainer, chief executive of the Adidas Group, added

"Being associated with the biggest club tournaments in Europe – the Uefa Champions League and Uefa Europa League – will allow us to further strengthen and extend our global football market leadership."

The value of the deal thought to be a multi-million dollar sum was not confirmed.

TM

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