Tiverton Town have announced that R and M Wholesale will be the club's new main sponsor.
The Tiverton-based-business will replace Edenvale Turf on the club's playing shirts, the flooring accessories supplier is owned by Ian Moorcroft, a former director who stepped down from the board this summer.
"I've really enjoyed my time at the club. I'm not walking away from Tiverton Town and in the future I may come back into it again," Moorcroft said in the Mid Devon Star.
"Because of business reasons, plus the fact I live near Weston-super-Mare, I've been finding it more difficult to give it the commitment I'd like to.
"But I'll still be going to matches and away with them this season."
Jim Bray, Tiverton's commercial manager, said: "Ian is one of our most dedicated supporters ever and everyone at the club is delighted he is remaining involved. His contribution over the last 10 years cannot be underestimated.
"We look forward to continuing our strong association with both Ian and R and M Wholesale."