Swansea City may be playing the beautiful game in their inaugural season in the English Premier League, but it's the beauty of Wales that they will be promoting with their latest significant commercial deal.
The Welsh club have sold the naming rights to their North Stand at the Liberty Stadium, with Visit Wales taking the title for the remainder of the season.
The Welsh government's tourism agency has paid £150,000 in the deal which will see the stand named the Croeso Stand, 'Croeso' is Welsh for 'Welcome'.
Fans got a chance to see the new stand for the first time on Saturday when the Swans played their first ever Premier League fixture at the Liberty Stadium when they tackled Wigan Athletic. Swans boss Brendan Rodgers is delighted with the deal and loves his adopted home: "Swansea is one of the most beautiful cities I’ve been to. It’s absolutely incredible.That’s why I was so pleased for the people of Swansea that we got promoted because it will magnify the beautiful place that they have and let the rest of the world see what a great place it is."
Swansea City club president and BBC broadcaster and singer songwriter Mal Pope added: "The atmosphere this season is going to be like 19 cup finals at every Premier League game in Swansea. The excitement that’s going to be generated will be phenomenal and it will be a huge benefit to Wales as well as Swansea. I can safely say whether it’s visiting fans, fans returning with their families having sampled our country’s attractions or people prompted by the TV coverage to come and take a look, they will be warmly welcomed and impressed by everything Swansea and the rest of Wales has to offer."