The lack lustre performance against Newcastle on Saturday will have the Arsenal fans heading for the pub and new beer sponsors Carlsberg are looking to satisfy.
Arsenal anounced last week that Danish Brewers will be the club’s Official Beer Partner for the next three seasons. Calsberg see the millions of Gunners fans across the world, especially in Asia, fits in with their goal to be the fastest growing global beer brand. The pre-season tour to Malaysia and China has shown the growing number of fans in Asia that support the club.
At the Emirate Stadium, Carlsberg will have pouring rights to dispence beers and cider products and the bespoke ‘Carlsberg Lounge’ will be available to invited guests and competition winners on matchdays.
Vinai Venkatesham, Arsenal’s Head of Global Partnerships, said: “We are delighted to announce our new partnership with Carlsberg, a truly global brand with real history and heritage within football. Following our Asia Tour, as we focus on further engaging with our international fanbase, Carlsberg are a perfect brand to be partnering with given their strength and reach in over 140 different markets worldwide.
"We look forward to working closely with Carlsberg in the years ahead on joint initiatives, and warmly welcome them to our growing family of Official Partners.”
Keld Strudahl, Carlsberg's International Marketing Director, added: "Arsenal and Carlsberg have much in common. Both are well known, established brands, recognized around the globe.
"In the run-up to next year's European Championships, at which Carlsberg has been an official sponsor since 1988, it is great that we have partnered with another international football club which has a strong following, not only in Europe, but also in Asia - Carlsberg's target markets."