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Records Broken For First Live Facebook Match

Football News 24/7
Given the total sums Budweiser are spending sponsoring this year's FA Cup they must have been pretty pleased from a PR  view with the media coverage the event received. At first-glance deciding to broadcast a live extra preliminary round tie may have been a risk.

But there;'s no doubt it was an unqualified success. And whilst the sponsors forked out for setting the event up, and offering beer vouchers and pies as an added incentive, even the most pessimistic PR man or woman would have been delighted - not only with the gate of 1,149 at Ascot's tiny ground, but the 'viewing' audience of over 20,000 Facebook members.

An audience of 20,000 isn’t a very large figure for a traditional broadcaster but for a new media narrowcaster, it’s a decent start. It would be interesting to know what the show cost the sponsors, and interest might wane pretty quickly if this became a regular feature. But, it gives smaller clubs and sponsors food for thought in broadcasting at low cost to reasonable audiences.

Ironically, it was Wembley FC who took a step closer to Wembley Stadium thanks to a 2-1 win over Ascot United in the match itself.

The match did not disappoint fans in the entertainment stakes as Ascot, who were making their debut in the tournament at the Racecourse Ground, went behind in front of their home fans after 53 minutes when Chris Korten opened the scoring for the visitors.

Ascot failed to let Korten's opener affect their confidence and on 63 minutes their endeavour was rewarded when Jon Bennett smashed home a penalty to level the scores.

Ascot's dream was ended when Roy Byron secured their victory with a deft finish from 12-yards. The victorious manger Ian Bates said: "I expected to win the game to be honest, I had been to see Ascot and their style of play suited us.

"We were disappointed to go in at half time without scoring after having about four good chances, hitting the post and having efforts blocked on the line and their keeper made some great saves.

"It just came down to us defending well and converting our chances when they came and thankfully we did in the end."

Wembley's reward for the win is a tie with Ardley United or Flackwell Heath in the Preliminary Round on 3 September.

But whilst the tie may soon be forgotten, it will go down in history and who knows it could be the start of a new revolution in football broadcasting. The development in broadcast streaming is huge and cheap streaming platforms that clubs can use themselves to generate income in the future are here already.


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