The finanial implications of failing to qualify for the Champions League come next May given the £48.5 million spent on five new signings by Liverpool are not lost on Kenny Dalglish and Damien Comolli. It is reputed the winners get £9 million plus other lucrative commercial deals.
‘I know we are under scrutiny because of how we have strengthened our squad,’ said Dalglish, who has brought in Stewart Downing (£20m), Jordan Henderson (£16m), Charlie Adam (£7m), Alexander Doni (free) and Jose Enrique (£5.5m).
Commercial partnership deals are an essential part of the club's ability to regain lost ground in the Premier League and owner John Henry has gone on record to say that it will be a ‘disappointment’ if they do not qualify for the Champions League.
New signings take time to bond with the team as the disappointing draw against Sunderland at the weekend showed. As Dalglish said at the press conference‘I know we are under scrutiny because of how we have strengthened our squad,’
‘We have acted in our best interests, meaning the interests of John (W Henry), the supporters, the players, indeed everyone at the club — we didn’t pay over the odds for anybody,’ Dalglish explained.
Comolli added: ‘There is a lot of debate about transfer fees paid but if we have signed a player it is because we were happy to pay the price. For us it is not even a debate.’
Both will be hoping that success on the field is the driver to increase Commercial revenues off with the lucrative loss of Champions League money retrieved.