Liverpool FC are set to open a football academy in India according to reports in The Times of India.
The proposed academy will be located in New Delhi and is likely to be run by former Liverpool midfielder Steve McMahon with legendary striker Ian Rush also thought to be involved.
The project is expected to be officially announced next week but McMahon seems optimistic that the academy will be a success.
"I've seen some fanatical support among Indian fans and that gave me the thought. I contacted Liverpool FC, and they were very dedicated. We are very excited about the project," McMahon said.
"I understood from the feedback I had received that football is very popular in India. It is a first-time venture and we have plans to cover other parts of Asia. But right now, our focus is on Delhi and India."
Though football's popularity in Asia often concentrates on the far eastern market of China, Japan and Korea, the growth of football in India has made several English Premier League clubs sit up and notice. Venky Group's takeover of Blackburn Rovers increased the exposure and the launch of an academy in India's capital is seen as a major step in getting a foothold in the country at grassroots level.