As the word panic springs to mind, you have a sense that some of the managers engaged in last ditch transfer deals as the deadline looms, are simply buying for buying sake. The origins of the deadline were based on the premise that clubs should be prevented from buying themselves out of trouble during the season.
The reality is though, that with a deadline that encroaches into September, that very ideal is wearing thin. Had the deadline been set at say August1st, the likes of Neil Warnock (must have realised after the first game his squad weren't up to this level), Arsenne Wenger (humiliated at Old Trafford and in need of a new back four) and Steve Keane (Blackburn in need of a whole team) would have been snookered behind the black ball all season.
In Warnock and Wenger's defense they have at least acted to get out of their respective snookers, with several interesting signings on deadline day. Given though, that the games is a 365 day industry it seems a bit bizarre that so many deals are left to the last minute. It's like Christmas shopping on Christmas eve. You can only buy what's left, and you know you are paying more than you will when the sales start on January 2nd!
Robbie Savage in his own unique style went so far as to hint on Radio 5 Live that the players sold on the last day weren't the best - strange that considering we can recall at least one deadline day move for the outspoken former player.
Looking at today's deals you have to feel sorry for Harry Redknapp's wife - he must Christmas shop on Christmas Eve every year. Tony Pulis has also left it late at Stoke, but unlike Redknapp he seems to have hit the sales early with some astute buys. As for Steve Bruce and Alan Pardew, transfers seem to stop at the River Trent this time around.
It's all a matter of desperation. If you don't have to sell - you can up the price - if you have the cash but don't need to buy you can wait for the bargains. It's no different than any sale deadline - there will be winners and there will be losers, but on balance those who buy in their own time buy best - and you need look no further than Sir Alex Fergusson and Manchester United on that score.