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Arsenal strengthen their engine room as French giant extends contract

Premiership side Arsenal have strengthened their engine room for the next three years with the news that motoring giant Citroen have extended  their agreement to be the club's official automative partner.

The French motor manufacturer has significantly strengthened upon their previous agreement with the London club and will use the association to promote the brand in Europe and the Far East.

As part of the deal, Citroen will also provide a full fleet of vehicles for use by Arsenal staff on club business.

Vinai Venkatesham, head of global partnerships at Arsenal Football Club, said: "We are delighted to announce that we are renewing our successful relationship with Citro├źn. Given the strength of our relationship, it was only natural that both parties wanted to extend and expand the partnership further. It's an exciting time to be working with Citroen as they continue to roll out their award winning DS range, and we look forward to developing a number of joint initiatives to run throughout Europe and China."

Citroen's branding at Arsenal is already given plenty of prominence as they also sponsor the seats in the dugout at the Emirates Stadium.

Matt Morris
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