Arsenal Football Club have come in for some criticism recently for selling their star players, but there will be few Gunners fans complaining about their latest sales pitch.
The North London club have joined forces with online football retailer Pro-Direct to make their players' exclusive footwear available to purchase at arsenalbootroom.com.
The online retail solution will stock will stock Nike Mercurial, CTR 360, Total 90 Laser and Tiempo Legend boots in the same design, style and colour worn by players such as Theo Walcott, Andre Arshavin and Jack Wilshere.
The store’s professional boot personalisation service will also give fans the chance to emulate players’ boots right down to the names, numbers and home flags stitched into the leather, or to individualise them with their own personal design flourishes.
"We’re really excited about this latest addition to the Club’s online retail offering," Arsenal's retail director, Nick Peel said.
"The partnership with Pro-Direct is the first of its kind, giving our supporters the chance to get their hands on top quality boots, which they’ve designed and personalised themselves in much the same way our players do. We’re thrilled to be offering our supporters this service."