Stevenage Football Club has released an artist’s impression of plans for a North Stand which chairman Phil Wallace hopes will attract investment and commercial partners.
The npower League Two intend to build a 2,000 all-seater stand to be completed in 2012 as they look to move up the Football League with Wallace adamant the timing is right.
"Parts of our existing stadium says 'non-league', and if you think non-league, that's where you're going to end up eventually," Wallace said.
"We are in a play-off spot to go into League One at the present time and if we get into League One, what would be the point in getting there without wanting to then get into the Championship?
"We haven't got there yet but our position tells us we need to be aware that our stadium must track our progress in the league.
Stevenage would incorporate a facility within the stand such as a health club, hotel or sports bar to repay the investment required to fund the project with Wallace looking to local businesses.
Wallace said: "I want to win the hearts and minds of the local people and hopefully attract a business that can use the space we create and provide the commercial return we need to access the funding.
"If we were sixth from bottom then this would not seem as important, but considering the league position we are in this is the perfect time to drive this project forward.
"The new development would improve the feel-good factor in the town and the football club should sit right at the heart of Stevenage and be a shining example of progressive ambition and hope."
The club has already been in talks with Stevenage Borough Council regarding the plans but a statement on the club’s site admitted it would be difficult to raise the required funds.
"It's clear that finding a means to finance the remaining 50 per cent is proving a difficult task to solve given the cuts to central funding and the generally poor state of Britain's economy," the statement read.