Nuneaton Town Football Club has confirmed a sponsorship deal for its new 500 seater stand ahead of its opening this weekend.
The Blue Square Bet North side has signed a three year deal with UK Flooring Direct which Town described as ‘substantial’.
Nuneaton chairman Ian Neale said: "I have known Jason and Lisa Ashby for over twenty years now and they have continued to develop their business nationally whilst at the same time continuing to focus on local service at their base in Exhall, Bedworth.
"UK Flooring Direct continue to support the local community where possible, the company is currently in the top 25% of companies in Sunday Times Virgin fast track of expanding businesses.
"I feel local business with local people is something that Nuneaton Town Football Club absolutely champion and supports development of the local economy."
The new facility will be known as the UK Flooring Direct Stand.