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NBA star LeBron James becomes Liverpool stakeholder

Miami Heat star LeBron James has become a minority shareholder in Liverpool Football Club after signing a representation deal with Fenway Sports Group.

The agreement with Fenway Sports Management (FSM), part of the Fenway Sports Group which owns Liverpool and the Boston Red Sox, will aim to ‘to secure global marketing and sponsorship opportunities for Mr. James’, with LeBron receiving a small stake in the club as a part of the deal.

"I am thrilled to be working with John Henry and Tom Werner," said LeBron James.

"These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organization that loves sports as much as I do.

"Liverpool is one of the most important clubs in all of sports, and I am excited to be affiliated with this incredible organization," said James.

Co-owner Tom Werner added: "We are very excited that LeBron will be part of the Liverpool FC family. LeBron and Liverpool each has a powerful presence inter­nati­onally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realize alone." 

 

Scott Hobro 

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