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Game on for Fleetwood Town’s new £4.5m stand

North West architecture and design practice The Frank Whittle Partnership (FWP) is ready to hand over the first phase of a £4.5million sports stadium project for Fleetwood Town.

Preston-based FWP, which has a strong track record in designing sports stadia, will help ambitious Town unveil its new grandstand to fans as the club’s season reaches its climax.

The impressive structure will be opened for Fleetwood’s league game against Altrincham on April 16th.

Supporters will also get a glimpse of the club’s future at the home game against Barrow on April 25. All seven executive boxes and 122 matchday dining spaces in the new stand are sold-out for the two games.  

FWP has been working on designs for the new 2,000 seat stand for a year and expects to be able to officially hand over the entire project when building work is completed in May.

The Blue Square Bet Premier club, which has Football League ambitions, has expressed its delight at the new facilities at the Highbury ground, created by FWP’s highly-acclaimed sports design team.

FWP is currently involved in several major sports projects across the UK, using its expertise to deliver state-of-the-art facilities that bring clubs into their communities and help raise them additional revenue.

FWP’s plans mark the final phase of the project to increase the capacity of Highbury to 5,000, meeting Football League requirements. The club is currently looking to secure a play-off place, to give it a chance of promotion, this season.

Its new East Stand, located off Nelson Road, has been designed by FWP with three tiers and will house community, commercial, corporate and club facilities.

Brent Clayton, partner at FWP, said: “The excitement is really mounting in Fleetwood as the day of the opening approaches.

"We have created something really special, not just for the club but for the whole community and we know fans can’t wait to see what is in store for them once the stand is fully operational.

"As in all our sports work we aim to bring the vision to realise a club’s ambition and match designs to their budget.

"Fleetwood Town wants to be a Football League club sooner rather than later, without incurring massive debt. Our designs will now bring the club more into its local community and help raise additional revenue, particularly on non-match days."

He added: "It is vital in today’s economic climate that sports grounds generate income, not just on match days but 365-days a year, through the use of function facilities, office space and other initiatives that really work for the club and the community."

FWP is also working with Football League clubs Peterborough and Swindon Town on their ground development plans, along with a number of non-league clubs including Barrow and FC Fylde.

Its portfolio of highly-successful sports projects includes the acclaimed redevelopment of Preston North End’s Deepdale ground and the revamp of the historic Doncaster racecourse, home of the St Ledger meeting.

The practice is also playing a major role in the regeneration and redevelopment plans centering on Rugby Union club Leicester Tiger’s Welford Road stadium. It has also worked on numerous racecourse developments, including Chester and Aintree.


Scott Hobro

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