Chelsea Football Club has tasked sports marketing agency Sportfive with marketing 19 members of its first team.
The Barclays Premier League champions own the image right to the 19 players and will work with Sportfive to ‘to build on the club and our players’ global image and business reputation’ with Carlo Ancelotti’s squad featuring three national team captains including John Terry and Didier Drogba.
"We want to work with market leaders like Sportfive and they certainly have the knowledge and experience needed," said Chelsea chief executive officer Ron Gourlay.
Sportfive International chief executive officer Vincent Tong Cuong added: "Sportfive is extremely positive about this opportunity to work with one of the world’s most successful and prestigious football clubs.
"We are pleased to further emphasise our presence at the top of the football market and extend our existing partnership with Chelsea to what we hope will develop into a long-standing relationship."