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Pukka launch new microwaveable pie range

Pukka Pies has launched a new microwaveable range of pies allowing football fans another way to enjoy Pukka Pies at home. 

The pies, which can be microwaved from frozen in just three-and-a-half minutes, are the results of an extensive development programme by Pukka Pies.

The range initially includes all steak and chicken and is now available from selected major retailers.  A new short crust pastry recipe has been specially developed by Pukka Pies' research team for the microwave.

Coupled with innovative new packaging which includes a laminated card to ensure that the pastry has a light crumbly eating quality, this ensures a truly delicious pie is created every time.  Pukka Pies have ensured that the steak and chicken fillings remain consistent and loyal to the traditional qualities expected by customers.

Tim Storer, Managing Director of Pukka Pies, said:  "Creating a microwaveable pie such as this has been something of a holy grail for the industry.

"We have been truly delighted with the highly successful results we have received in extensive consumer research about the pies' texture, taste and quality.  The microwaveable pie, called the 3½ Minute Pie, can be microwaved in 3½ minutes from frozen.

"We believe that the new pies offer the ultimate in high quality, speedy convenience food and represent excellent value for money when compared to other microwaveable meals."

The pies are currently available from the frozen aisle at 600 Tesco outlets and a further 200 Asda  outlets from September.

For more information go to www.­pukkapies.­co.­uk

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