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FA launch latest grass roots marketing campaign

The Football Association has launched its ‘Football Needs You’ campaign aimed at encouraging the nation’s workforce to become a grass roots coach or referee.

The target for the new campaign, which will cover print, online and broadcast mediums, is to encourage 50,000 new Level 1 coaches by 2011 and 8,000 new referees by 2012.

Julian Eccles, Group Director of Marketing and Communications, The Football Association, said: “This campaign is the first of a series The FA will be running during the season. Using a variety of techniques - from cinema and print to online - we want to reach new audiences to encourage them to get into football.” 

The FA’s ‘Football Needs’ campaign forms part of the National Game strategy, a £200m pound investment in grassroots football with support from McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.

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