Since learning that their current shirt sponsorship with Carbrini would expire at the end of the season, commercial staff at AFC Bournemouth were quick to contact previous sponsors Focalpoint and secure a three year deal.
The UK's largest manufacturer of fuel effect fires will return to the club as Official Shirt Sponsor from Season 2011/12. Focal point previously sponsored the cherries for their 2006/07 campaign.
The deal will see the Focal Point brand feature on the AFC Bournemouth First Team, Reserve Team and Under 18 Youth Team shirts in all League, Cup and Friendly matches.
Commenting on the agreement AFC Bournemouth's Chairman Eddie Mitchell said: "We are delighted that Focal Point Fires are back on board with the club as a top level partner and our Official Shirt Sponsor. Focal Point is a well respected locally based company with an international profile and they are true supporters of AFC Bournemouth. It is a fantastic deal for the club and we are pleased to have their commitment for a minimum of three years."
Owner of Focal Point Fires Ivor Mitchell said, "We at Focal Point are excited about being back on the front of AFC Bournemouth's shirts from next season. Eddie, Jason and the team have achieved so much over the last two seasons and we are thrilled to be part of the future of AFC Bournemouth. We look forward to working with the team, management and supporters in what we believe will be a very successful future for the club."