Leading football membership solution TeamCard, whose clients include Chelsea FC and the FA, has agreed its first international deal with Abu Dhabi based Al Jazira Club.
After extensive market research the club selected TeamCard to help Al Jazira Club achieve the full potential of their membership development strategy.
TeamCard is established as the benchmark membership solution in the UK. Scotcomms’ TeamCard clients include the Football Association, Chelsea, Celtic, Bolton Wanderers, and The Lawn Tennis Association along with many other high profile sports clubs and organisations.
The multi-sport Al Jazira Club’s president is current Manchester City owner Sheikh Mansour bin Zayed Al Nahyan whilst the club’s home ground in Abu Dhabi is the impressive Sheikh Mohamed Bin Zayed stadium, incorporating a world class hotel, business centre and sports facility.
The initial phase of the project includes the provision of TeamCard’s membership technology to allow the club to capture and analyse its member activity.
This will include the supply of Al Jazira Club membership cards and laser scan pocket-size readers to record event attendance. The scheme will be expanded over the coming season to reward fans for attendance and merchandise purchases. The club plans to extend the scheme further in 2011 by deploying turnstile technology that will enable stadium access by card.
Commenting on the deal, Randal McLister, Managing Director of Scotcomms, said: “We are delighted to win this business with one of the highest profile clubs in the Middle East and we look forward to working with the management team at Al Jazira to develop their membership strategy and ensure it’s a success for them”
Phil Anderton, CEO of Al Jazira Football Sports Company, added: “TeamCard, with its impressive client list and reputation, was the clear choice for the club’s new membership system. We are very pleased to have TeamCard deployed at the club and we look forward to working with Scotcomms to making it a success for the members and the club.”