Manchester United Supporters Trust (MUST) has secured a sponsorship deal with Sharp for its alternative team shirt.
The deal will see Manchester based electronics giant Sharp, who sponsored United from 1982 to 2000, feature on the alternative green and gold team shirt. Proceeds from the sale of the shirts will go to the Prostate Cancer Charity.
The group is now looking to build more partnerships with brands that wish to “connect directly with fans” rather than the club’s owners The Glazer family.
MUST hope that the shirt and other alternative merchandise will take revenue away from the Glazer’s. The trust hopes to force a change of ownership as they are unhappy with the £700m debt the US family has saddled the club with.
A spokesman for the group says: “In effect we’re asking them [existing sponsors] and potential sponsors to choose between the fans or the Glazers.”