Premiership football club Manchester United has signed a platinum sponsorship deal with printer manufacturer Epson.
The deal will see Epson supply Manchester United with printing equipment at Old Trafford and enjoy branding rights associated with the club, using the United supporter base in Europe and across the world to raise its own profile.
Minoru Usui, the global president of Epson, said: "The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide. Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standards. Our vision to excite and inspire customers is represented by Manchester United's success on the pitch and the unique printer and projector technologies for which Epson is renowned."
Manchester United chief executive David Gill added: "We are obviously delighted to have Epson as one of our commercial partners with immediate effect and are looking forward to developing an exciting communications programme that helps us both achieve our business goals. Epson is a superb global brand that sits perfectly alongside our existing partners."