Communities surrounding the UK’s 72 Football League grounds will be asked to vote on how sponsorship money should be spent in order to make the most impact in their local area.
The 'Home Team Heroes' programme is part of a £2million incentive from the Football Leagues’s sponsor npower and will allow the public to vote for one of three community projects for local children.
From today the public will have until the end of December to decide and then each Football League club will work with npower to implement the project their fans have selected, before the end of the season.
Speaking about the initiative Volker Beckers, RWE npower's CEO, said: "This scheme is all about giving power to the fans. As a new sponsor, we didn't want to come in with a 'one size fits all' approach. Instead, we're asking the communities around each club to vote and tell us which option suits them best."
Greg Clarke, Chairman of The Football League, said:"Football League clubs are an integral part of their local communities, demonstrating that football has the power to make a difference to peoples' lives. Whichever project each community votes for - be it Respect workshops, football training or the improvement of local playgrounds - our clubs will be actively engaging with local children to encourage them to get involved in football."