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Falkirk FC reveal ground breaking deal

align=justify>Falkirk Football Club has announced a ground breaking sponsorship deal which is the first of its kind in the UK.

The club’s academy will be sponsored by a fans group with BairnsTrust supporters backing the academy in a move which the Scottish club hopes will bring the club closer to supporters.   

The group will take the lead in coordinating fundraising activity which will give all fans the chance to be a part of the academy sponsorship.

Head of Commercial Affairs Gary Dowson welcomed the deal, saying “Everyone at Falkirk FC is delighted to have secured a sponsorship of this kind with our supporters. This partnership underlines the value of supporters by sponsoring their very own academy. Their fantastic backing will provide the club’s academy with the much needed financial support to maintain the youth structure of the club for years to come.”

BairnsTrust Chairman Tom Paterson added, “We are pleased to provide financial support to the academy as this is an investment for the future. With one of the best, if not the best, set-ups in Scotland, it is vital that this is sustained and that we can continue to produce the stars of tomorrow.”

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