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FA WSL is launched

The FA has unveiled the official name and logo for the new semi professional women’s football league, the FA WSL.

The league has been referred to as ‘The FA Women’s Super League’ since it was first announced back in March. However the new branding has now been released ahead of the league’s official launch in April 2011.

The FA hopes that a new name and a new logo will help to reflect the changing face of women’s football. The new league will be semi professional, commercially sustainable and should reduce the number of talented players moving abroad to play competitive football.

Julian Eccles, Group Director for Marketing and Communications at The FA, said of the announcement: “We undertook an extensive process over the past six months that has led to The FA WSL name and accompanying logo unveiled today.

“The FA explored numerous names and branding routes, all based on solid research around the women’s game. The main aim in this brand research was to find something that the key target audience - 9-15 year old girls - identified with.”

Bridget Ruffell, Managing Partner at Corporate Edge the branding agency responsible for the new design, said: “This was a fantastic opportunity to develop an identity for a new league that could help to position women’s football as an exciting, skilful and contemporary game to watch and compete in.”

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