The FA has appointed Adrian Wells as its new head of marketing.
In his new role former Procter and Gamble employee Adrian will be responsible for the promotion of the FA Cup, Wembley Stadium, FA Learning, Football Development and the England national teams.
First on his to do list will be finding a replacement sponsor for the England team after the Nationwide failed to renew its £20m deal following the side’s disastrous performance in July’s World Cup.
Speaking of the appointment Julian Eccles, the FA’s group director of marketing and communications, said: "The FA needs informed, vibrant and engaging marketing to reach a wider range of audiences, so I am delighted we have been able to appoint someone of Adrian’s calibre and track record to help us achieve this."
An equally delighted Adrian Wells commented: "I am excited about joining The FA to combine my professional experience with my passion for football.
"The opportunity for The FA to reach out to new audiences through so many channels from grassroots to elite levels is one I am keen to develop."