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Everton scores biggest ever shirt sponsorship

 

Premiership football club Everton has scored its biggest ever sponsorship deal after securing an extension with current backers Chang.

The estimated £12million deal will see the Thai brewery feature on the Toffee’s shirts until 2014 and become the longest running shirt sponsorship in the Premier League.

Everton Chief Executive Robert Elstone said: “We are delighted to be signing a new three-year extension with Chang. We consider Chang to be very much a part of the extended Everton family.

“Chang have always been very supportive of Everton since we first signed with them in 2004 and have been extremely proactive in driving the partnership forward, helping Everton grow inter­nati­onally, whilst we have assisted in supporting Chang in key markets around the world.
 
He added: “We understand that in the modern sports sponsorship market it is vital to generate as much value as possible and together we believe that the Everton/Chang relationship will continue to provide a significant payback on the investment.
 
Charlie Jitcha­ro­ong­phorn, Deputy Managing Director of Thai Beverage Marketing Co Ltd, said: “Chang has been a major sponsor of Everton for seven consecutive seasons.  Over the course of these seven years, our partnership has been nothing short of truly fulfilling and rewarding.

“The Chang logo on the shirts of Everton players has successfully launched the brand into international fame and the partnership enables us to contribute to the development of Thai footballers in many ways.

“So, we have decided to extend our sponsorship contract with them for the fourth time, which will run well into 2014.”

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