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Umbro back England 2018 World Cup bid

Sportswear manufacturer Umbro is backing England’s bid to host the 2018 World Cup.

The brand, who is currently the official sponsor of the England football team, will launch a viral campaign featuring a host of celebrities, including Noel Gallagher and ex England superstar Alan Shearer, demonstrating their support of the bid.

The ‘I’m in’ campaign is designed to show FIFA that the country is behind the FA’s bid to play host of the 2018 tournament. As part of the campaign Umbro are also inviting members of the public to upload their own videos backing the bid.

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