Hereford United have announced that M & M Direct will sponsor their Merton Stand at Edgar Street.
The local firm have supported the club for nearly 20 years and are also currently secondary shirt sponsors to the League Two outfit.
Hereford United Chairman and Director of Football Graham Turner said: "We agreed quite some time ago for M&M Direct to sponsor the Merton Stand.
"We're delighted with the involvement of M& M Direct, we really appreciate it. Although they have changed owners a couple of times they have continued to support the club in fine style."