Npower is set to become the new title sponsor of The Football League in a £21m deal lasting three years.
The energy supplier is set to take over from Coca Cola according to The Guardian. The Football League turned down a bigger financial offer from the bookmaker Coral because it did not want to have a headline association with a betting company.
The Npower deal is worth £3 million more than the Coca Cola agreement which covered the past three seasons.
The new deal was negotiated by previous league chairman Lord Brian Mawhinney, who was last Friday succeeded by Greg Clarke.
Npower has also been announced recently as an official sponsor of England’s bid to host the FIFA World Cup in 2018 or 2022.
Energy firm Npower will replace Coca-Cola as headline sponsors to the Football League from the beginning of the 2010/11 season. The total deal has been estimated to be worth £21m.
The League's three divisions will be known as the Npower Championship, Npower League 1 and Npower League 2.
The firm said it would put an emphasis on community involvement in football - as well as using the sponsorship to promote its services.
Outgoing Football League chairman Lord Mawhinney said that Npower was "a widely respected company with a strong pedigree in sports sponsorship".
"Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace."
As part of the deal the League's 72 Clubs will receive a grant from npower Charity Fund for bespoke community initiatives in their local areas. Fans will also receive benefits from switching their gas and electric supply to npower.