Nivea have become the latest sponsor to The Football Association and England in the build up to the World Cup.
Beiersdorf Managing Director Ralph Gusko said of the announcement: “We are very proud to be the Official Men’s Grooming Supplier to the England football team, as everyone in the country will be watching these players in South Africa.
"While only one in five men claim to moisturise everyday, this association with the England football team aims to make male grooming more accessible. We know, preparation is everything - on the football pitch or in the bathroom. We wish the England team all the luck in the world now and in the future!”
The FA’s Head of Sponsorship Peter Daire added: “NIVEA FOR MEN is a quality brand with a football pedigree. Their deal with us takes this to a new level and a direct association with a premium property like England is well suited to their ambitions. We welcome them on board as a long term partner.”