Deloitte have published their annual list of the richest football clubs in the world based on revenue, with Spanish giants Real Madrid topping the table for the fifth year in succession.
They beat Spanish rivals Barcelona into second place, while Manchester United dropped to third place from second last year.
“Real Madrid’s 10-per-cent increase in revenue to €401 million came despite a relatively disappointing season domestically and in Europe,” said Dan Jones of Deloitte's Sport Business Group. “Broadcast income provided Real with its largest increase in revenue, and at €161 million is now greater than the total revenue of all but the top ten Money League clubs.
“FC Barcelona’s unprecedented on-pitch success, winning a domestic double and the Champions League, helped drive a revenue increase by €57 million, the largest absolute increase of any Money League club, to €366m.”
Manchester United, and the other English clubs, saw their revenue hit by the depreciation of the Pound against the Euro, Jones said. “If exchange rates remained at their June 2007 level, United would be top of the Money League table.”
Deloitte say the outlook for continued revenue generation at these levels by these top clubs remains bright, although the full impact of the economic slowdown was yet to be felt.
“The game’s top clubs are well placed to meet the challenges presented by the difficult economic environment," said Paul Rawnsley, director at the Sport Business Group. "Their large and loyal supporter bases, ability to drive broadcast audiences, and continuing attraction to corporate partners provide a strong base to underpin revenues. This premise is supported by clubs’ revenue performance in 2008/09. However it will not be until 2009/10, the season currently in progress, before we see the full impact on clubs’ revenues."
The Deloitte Football Money League – 2008/09 revenue
1 (2007-08 position: 1) Real Madrid €401.4m
2 (3) FC Barcelona €365.9m
3 (2) Manchester United €327.0m
4 (4) Bayern Munich €289.5m
5 (6) Arsenal €263.0m
6 (5) Chelsea €242.3m
7 (8) Liverpool €217.0m
8 (11) Juventus €203.2m
9 (10) Internazionale €196.5m
10 (7) AC Milan €196.5m
11 (15) Hamburger SV €146.7m
12 (9) AS Roma €146.4m
13 (12) Olympique Lyonnais €139.6m
14 (16) Olympique de Marseille €33.2m
15 (14) Tottenham Hotspur €132.7m
16 (13) Schalke 04 €124.5m
17 (n/a) Werder Bremen €114.7m
18 (20) Borussia Dortmund €103.5m
19 (n/a) Manchester City €102.2m
20 (17) Newcastle United €101.0m
Source: Deloitte Football Money League 2010