Premier League newcomers West Bromwich Albion have announced HomeServe as their new sponsors after spending last season without a shirt sponsor.
The Walsall based company will have their logo and phone number on Albion's shorts in what is their first move into football.
Albion chief executive Mark Jenkins said: "We are delighted to have HomeServe on board, particularly as this sponsorship brings together two highly-prominent West Midlands brands.
"In the current economic climate the club is pleased our shirts will feature a successful locally-based company with an international profile at the start of a new initiative.
"We can now start branding our new home and away kits with the HomeServe logo and sales dates will be announced shortly."
Jon Florsheim, chief executive, HomeServe Membership, said: "In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to be able to strike a deal with West Bromwich Albion and support the team over the next season.