Npower Championship side Sheffield United have signed a three season deal with Kennedys which will see the international law firm sponsor The Kop stand at Bramall Lane.
The deal was launched by Suzanne Liversidge from Kennedys and Sheffield United's chief executive, Trevor Birch.
Mr Birch said: “Attracting Kennedys, one of the fastest growing law firms in the country and the current UK law firm of the year, shows the strength of our ambition. This is a partnership which will further build both brands in the region.”
Mrs Liversidge said: “We are delighted to be teaming up with the Blades as part of our goal to be an integral part of the business community throughout the Sheffield city region and Yorkshire.
“On a personal note I am delighted to be joining forces with United - a club I have supported since childhood. Kennedys believes in providing 'legal advice in black and white' so for me, this sponsorship truly means 'legal advice in red and white.”