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Rochdale in new dual brand sponsor deal

League One Rochdale has agreed a sponsorship deal which will see two different brands occupy their home and away shirts next season.

Carbrini, who manufacturer Rochdale’s shirts, will also sponsor the Spotland Stadium side’s home shirt whilst JD Sport’s subsidiary Getthelabel.com will feature on away shirts as well as continuing to be brandished on the back of home shirts.

The deal continues JD Sports relationship with the club with sales and marketing manager Iain Johnstone commenting:  “The relationship with JD has developed over 18 months now and following their first season as kit suppliers they were keen to increase their investment in the club and become our shirt sponsors in our first season in League One. The dual branding is an exciting concept and one which both of us are keen to develop together.”

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