Hereward Teamwear United Counties League Premier Division side St Neots Town has announced Wills Gee Ltd as the club's headline sponsor for the 2010/11 season.
The deal comes along with the news that Umbro will continue as the club's kit supplier.
St. Neots Town chairman John Delaney said: "We are absolutely delighted to have Wills Gee as our new club sponsor. The company is one of the town´s fastest growing businesses and we are excited about what it can offer the Saints. There is a great synergy between the two brands in terms of recent dramatic growth and success, levels of performance and market targets.
Wills Gee Ltd Managing Director Jim Wills said: "We have a policy of investing into the local communities that we work with so it was natural to support the football club. When we found out about the clubs plans for this season it was any easy decision to back them. The club is very professional and like ourselves have very clear plans for further success."