The Scottish FA has agreed a unique seven-figure deal with the UK’s best selling lager, Carling.
The four year deal will see Carling become the Official Beer of the Scottish National Team and the Scottish Cup as well as the beer of choice at Hampden Park.
George Peat, President of the Scottish FA said: “This is an original and exciting deal and the Scottish FA is delighted to be in partnership with Carling, which has been major supporters of Scottish football – and football throughout the UK – for a number of years.
“We are confident that the wide range of sponsorship opportunities made possible by this deal will enable the Scottish FA to engage with fans across the full spectrum of our responsibilities, with the national team and the Scottish Cup and also with our many events at the National Stadium.”
Carling, distributed by Molson Coors (UK) has a long association with football. During a seven year relationship with Celtin and Rangers they invested over £20million. In England Carling was the initial sponsor of the Premier League and continue to sponsor the Carling Cup.
Paul Miller , Director of Sales Molson Coors Scotland commented: “Carling has been a major sponsor of football for many years, and we are delighted to continue our involvement with football in Scotland as a partner of the Scottish FA.
”Scottish football fans are as passionate about the beautiful game at all levels as Carling is, and this link with the Scottish Cup and the Scotland team will allow us to share some fun experiences with a wider football loving audience.”