Gillingham has agreed a one year shirt sponsorship deal with Automatic Retailing.
Automatic Retailing is the UK's leading vending specific wholesaler, supplying the food-service and contract catering industries.
Speaking of the last minute partnership Gillingham Chairman Paul Scally said: "We parted with krbs amicably some weeks back and are delighted that Automatic Retailing are prepared to come in at such short notice.
"They have signed a one year deal which came about through a chance meeting with their Chairman Neil in Dubai. He is a big Newcastle fan but has followed the Gills from afar through family members. Our new sponsors are real football people, and that makes a big difference."
Automatic Retailing Chief Executive John Crichton added: "It's a passion isn't it, football. We love it. This is a fantastic time to come to Gillingham. For somebody new coming in you can feel the excitement. The whole set-up here is wonderful. Let's do a Newcastle"