Npower League One side Bristol Rovers has announced a new sponsorship deal with the Cribbs Causeway John Lewis store.
The department store will sponsor the club’s home and away shorts for the 2010/11 season.
Speaking of the new partnership Rovers commercial director Barry Bradshaw said: "We are extremely proud to be associated with such a well known company as John Lewis and can't wait to see its logo on our shorts for the new season."
Chris Earnshaw, general manager, John Lewis Cribbs Causeway said: "John Lewis Cribbs Causeway is delighted to be the new shorts sponsors of Bristol Rovers Football Club. We are particularly pleased be associated with an organisation that takes such a proactive role in the local community, a principle that is also at the core of our own business. We wish Bristol Rovers every success for the new season and look forward to working closely with the club in the future."