Brewing company Tennent's and the Old Firm clubs Celtic and Rangers could be set to agree a deal to replace the current sponsor of both clubs Carling, who will not renew their deal.
The contract with Carling was signed in 2003 for £18 million and is set to end in June while Tennent's current contract with the Scottish national football team is also expiring at that time. Carling had announced previously that they will not be renewing the deal and Tennent is planning a focused marketing initiative in Scotland.
A Tennent's spokesman said, "Tennent's is a major supporter of football in Scotland and has been for over 35 years. Consequently, from time to time we will be linked to sponsorship opportunities within the game. We will not comment on speculation."
Rangers are known to be interested in a long-term deal as the club has financial concerns and is actually up for sale. "We are in negotiations on a number of sponsorship levels with a number of parties but are unable to divulge any further details" said a club spokesman. Rangers and Celtic have worked together on contracts since the CR Smith sponsorship deal of the early 1980s.