Morecambe have secured a £250,000 sponsorship for the club's new £12m stadium which will see the ground named 'The Globe Arena'.
Globe Construction, who are building the new ground at Westgate, have agreed to sponsor the club for five years.
The 6,000 capacity stadium will also be used for community sports activities and ready for the 2010/11 season. In consultation with the team's fans the club also revealed a new crest, a large shrimp logo on a red shield.
Chairman Peter McGuigan said the new crest made a bold statement about the club "as it moves into its next exciting era".
"Our nickname is 'The Shrimps' and we're sure our fans will be delighted with the new logo," he said.
"The new development when completed will offer not only a fantastic stadium worthy of our status as a Football League club but also act as a high-quality sporting and social venue for the local community."