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Coca Cola sign with UEFA

Coca Cola will continue to work with UEFA after signing an eight-year sponsorship extension to cover major national team competitions in Europe.

The soft drinks company becomes official sponsor for Euro 2012 and 2016, as well as UEFA European Championships for under-21, women and futsal. The company will continue to carry out programmes such as “flag bearers” and “ultimate access”.

Coca-Cola will additionally have integrated broadcast sponsorship rights in Europe, and exclusive marketing rights for non-alcoholic beverages in official premises of the competitions.

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