Castrol has become the official performance partner of the League Managers Association (LMA), joining the likes of Barclays and Jaguar.
The LMA is the representative body for all managers from the Barclays Premier League, the Coca-Cola Championship and the Coca-Cola Leagues 1 and 2.
Global lubricants company Castrol joins a list of corporate sponsors which includes lead partner Barclays and Jaguar.
The new deal incorporates a package of rights including LMA ambassador appearances, sponsorship of the LMA Managers Performance Table and support for Castrol’s current football portfolio that includes Fifa World Cup and Uefa Euro 2012 partnerships.
Castrol also hopes to promote its player analysis tools amongst the LMA membership. The company recently launched The Castrol Rankings to complement its Castrol Index system, which it developed for Uefa Euro 2008.