Burnley FC have announced a shirt sponsorship deal with Fun88, the biggest deal of its kind in the club's history.
The Chinese entertainment company, who operate a fully registered online casino and sports book, have signed up to have their name emblazoned on the club's home and away shirts for an initial two-year period.
Burnley FC Chairman Mr Barry Kilby said: "We are delighted and proud to have secured Fun88 as our shirt sponsors for the 2010/11 and 2011/12 seasons.
"This multi-million-pound deal is clear evidence of the global appeal of Burnley Football Club as a result of our Premier League status.
"We had discussions with many top international companies, expressing an interest in getting involved with the club.
"But we feel the special relationship we have enjoyed and established with Fun88 will be one that is hugely beneficial to both parties.
"We look forward immensely to working with them on several exciting ventures over the next two years."
Nick Lee, spokesman for Welton Holdings Limited - owners of Fun88 - added: "Sponsoring Burnley is in line with Fun88's ambitions to move our brand to the next level in Asia, as well as giving Fun88 a key platform to reach out to the European market where it intends to penetrate in the next season.
"As part of the club sponsorship Fun88 will be launching a number of marketing initiatives in the next few months.
"This will further reinforce Fun88's association with the club."