Reading Football Club has extended its sponsorship deal with Waitrose for a further two seasons until 2013.
The food chain, a part of the John Lewis Partnership, is currently in its third season as the Npower Championship club’s sponsor having been linked with the club in a commercial capacity since 2008. Under the deal Reading replica and training wear will continue to carry the Waitrose brand as well as offers for season ticket holders for Waitrose stores.
Waitrose Commercial Director, Mark Williamson, said: "We're delighted to extend our commitment to Reading Football Club and its supporters by sponsoring the team for the next two seasons.
"The partnership has already enabled us to support the community in one of our prime retailing areas and broadened the exposure of our brand on both a local and national level. We look forward to building on the success of the partnership and further realising its potential in the years ahead."
Pat Coyne, Commercial Director at Reading FC added: "We are absolutely delighted that Waitrose have extended their contract with us. Our partnership to date has been very successful and we are looking forward to continuing that for a further two years at least."