Manchester United Football Club has signed a four year partnership with African global telecommunications provider Bharti airtel.
The deal will see Manchester United support the airtel Allstars as they search for footballing talent in Africa. Airtel customers can also benefit from the deal, with chances to win tickets to home games at Old Trafford, take part in coaching sessions and access exclusive Red’s news through the airtel Live mobile portal.
Manoj Kohli, CEO (International and Joint Managing Director), Bharti airtel said: “Football is the universal passion of Africa and there’s no bigger club in the world than Manchester United. I’m tremendously excited about the opportunities for airtel customers to interact with the brand, win exclusive match tickets and have the chance to train with coaches from one of the leading
Announcing the deal, Reds' chief executive David Gill said: "We’re delighted to announce a new four-year partnership with airtel Africa, one of the most innovative mobile operator in Africa. This deal gives airtel exclusive rights as the official mobile communications partner of Manchester United in 11 African markets with access to unique mobile phone content, including player interviews, goal replays and match reports.
"This groundbreaking partnership will bring the action of Manchester United direct to our millions of fans in Africa and we’re pleased to support airtel in developing the rich pool of young football talent through the airtel Allstars initiative."