The Premier League has announced British Horseracing Authority chief executive Nic Coward as their new general secretary.
Coward will commence his role in the second quarter of 2011 having previously worked at the Football Association where he held various roles during his seven years with the body including corporate and legal affairs director and acting chief executive.
In a statement on the official Premier League site it stated Howard’s role will include ‘managing key external relationships, particularly with the FA, Football League, UEFA and FIFA’ as well as heading the league’s in-house legal affairs as a qualified lawyer.
Commenting on the appointment Premier League chief executive Richard Scudamore, said: "We are extremely pleased to have recruited someone of Nic Coward's calibre for what is a key role on the Premier League's senior management team.
"His wealth of experience, gained from four years of running the British Horseracing Authority and senior legal, regulatory and management roles during a seven year spell at the Football Association, will make him an extremely valuable asset.
"Nic joins an exceptional team of people that I am fortunate enough to work with here at the League."