La Liga side Barcelona has announced a £125m shirt sponsorship agreement, topping deals Manchester United and Liverpool have in place.
The deal with the Qatar Foundation brings an end to the 111 years that the Spanish giants have refused a commercial shirt deal, instead carrying the Unicef logo for the last five years.
The club will still carry the Unicef logo over the course of £25m a year deal. A statement on the club’s official site described the deal as a 'remarkable milestone because it represents a record level of revenue for a football club and has more value still in the current economic climate'.
The £125m figure tops Manchetser United's and Liverpool's shirt sponsor deals with Aon and Standard Charter Bank respectively.
The announcement is a boost to the commercial fortunes of the club, who revealed a £369.5m debt in July.