Sportingbet has boosted Leeds United with a three year partnership.
Sportingbet will benefit from match day branding at the Elland Road ground and will take ownership of all match day betting as well as becoming the betting and gaming partner of local sports broadcaster Yorkshire Radio.
The deal will be welcome news to Leeds United as the club bounces back from its financial problems and relegation to League One, to face next season’s Championship campaign.
Speaking of the partnership Andy McIver, Sportingbet CEO said: "Leeds United fans are up there as some of the most dedicated supporters in the country and we're excited to be joining them at the start of this new season in the Championship,"
"We're busy working with the team at Leeds United ahead of the season opener to create new offerings that will benefit the fans and demonstrate our support and passion for the club both on a match day at Elland Road and in the wider community."
Shaun Harvey, CEO Leeds United, added: "We are delighted to announce the new betting partner agreement with one of the largest international online bookmakers. Sportingbet is a fully established brand within Europe and the rest of the world and it's important that the club continues to develop partnerships with strong, internationally recognised brands. The new three-year deal will see Sportingbet operating both online and in stadia betting operations at the club. We have been impressed by Sportingbet's attitude and approach to the club and we are sure that the fans will enjoy betting with Sportingbet during the season."